Saturday, December 4, 2010

Music in Commercials

When did the music in commercials start getting so good? What happened to cheesy jingles that were annoying and embedded themselves in your brain? Not that they're not used anymore or that I miss them, because I don't, but still. Is advertising suddenly hip or something, or are have the powers that be realized we won't groan and change the channel if a commercial has a good song playing over it?

Case in point: the HP commercial with "Brand New Key." Or the Samsung commercial with "Silly Boy" by The Blue Van.

On the opposite end of the spectrum, we have jewelry commercials. Don't get me started.


The Mistress of the Dark said...

Target's commercials always have really awesome music.

Oh and I'm with you on jewelry commercials...


Malcolm said...

I think advertising people have gotten younger and as a result, the music choices in commercials have reflected this. One of my current favorites is the Verizon commercial that mashes "Jingle Bells" with "Our House".

Janelle said...

I love that one.

It might also be an issue of advertisers figuring out how to best get people's attention without annoying them. I still don't know what the jewelry industry's excuse is, though.